Documents from bcg label them as “problem children”) in this quadrant, there's no real evidence of growth yet, 4 – the c matrix y craig mcclurg question mark apple tv makes a bit of money, but it’s not reaching it’s potential if apple can solve a few ecosystem problems, they could really own the tv space there. Though similar to the bcg matrix, the ge version is a lot more complex the analysis begins as a two-dimensional portfolio matrix but the dimensions are multifactorial with nine industry attractiveness measures and twelve business strength measures apple inc has a variety of business units each operating in a different market business. Apple inc is an american technology firm founded by steve jobs in 1976, currently engaged in the design, manufacture and marketing of mobile communication and media devices, computers and portable digital music players, as well as related software, accessories and third-party applications.
Bcg matrix apple inc stars when you look at accompany like apple inc you think big things and technology like other big name companies like walgreens, sprint, and verizon to survive these companies have to bring in the right product and moolah to fit in this category according to the boston consulting group designed an analysis tool to help. Marketing management apple inc case study figure 3: bcg matrix for iphone and its competitors 15 % market share in 2012 is a fair figure for apple iphone however samsung is dominating the market by share of 30% as a result of perseverance in combination with google’s android during recent years. Ansoff’s growth strategy matrix penetration product development market development diversification product existing new market new existing apple’s ipod touch is a replica of the iphone except that it can’t make calls, making it an ideal product for international markets. Powered by create your own unique website with customizable templates get started.
Through bcg matrix, the author has identified apple's strategic business units conclusion and recommendation the report was concluded by highlighting the current position of the company in the computer manufacturing industry. The different planning techniques which apple inc can use can be well understood with the help of bcg growth matrix these four areas of bcg matrix growth rate in terms of apple inc are explained below (schneiders, 2010): stars: stars are those business units which shows high growth rate and also has high market share value attach to it. In 1970, bcg the boston consulting group developed the growth share matrix it was an two dimensional analytic for portfolio management which quickly became a classic in corporate strategy designed for conglomerates with an extensive portfolio of businesses, bcg classified businesses into dogs, cows, stars and question marks.
Bcg matrix strategy decisions if apple can solve a few ecosystem problems, they could really own the tv space there are tons of rumors of an apple tv product that might just maybe dominate like the ipod/iphone/i pad rising star -the iphone and i pad are rising stars they can’t make enough of them. Apple bcg matrix topics: apple inc, the bcg matrix is a chart that had been created by bruce henderson for the boston consulting group in 1968 to help corporations with analyzing their business units or product lines this helps the company allocate resources and is used as an analytical tool in brand marketing, product management. Apple inc’s ability to design and develop its own hardware, software, applications and services allows the company to introduce unique, innovative and easy-to-use products and solutions for its customers.
A critical analysis of internal and external environment of apple inc usman ali khan environment through swot analysis, pestle analysis, bcg matrix and porters five forces model a critical analysis of apple was done on its corporate governance, corporate social apple inc famous for its glamorous product design, updated technology and. An sbu in an organization can be defined as the smallest business unit that has a distinct operations and objectivesq 3) bcg matrix apple inc larger organizations often find it hard to decide in which proportion.
The same principle of plotting relative market share against market share growth is then continued for apple’s main product portfolios this approach gives a apple a diversity of product portfolios across the four quadrants of the bcg matrix. Figure 151: apple inc bcg matrix stars: the iphone 4 is currently the star product of the company as it experiences high market share in a high growth market (mobile hand set market) the high market share it enjoys is largely due to the success of the previous models. Bcg matrix apple inc 4 question marks(high growth, low market share) •business units having low market share and located in a high growth industry •they require huge amount of cash to maintain or gain market share, and attention to determine if the venture can be viable. Bcg matrix analysis of apple inc slideshare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies.